Dear Respected Business Owner,

Marketing Sharpness can transform your growing business through better marketing strategy. I can give your marketing clarity, structure and direction – focussed on more sales and more profits.

Here are 3 of the hundreds of entrepreneurs I have helped, energised and inspired. Listen to what Jason Cobine, Felicia Ansah and Paul Tomlinson said after my seminar…

My programmes can help you…

• Use the techniques that top marketers make millions of pounds with to drive cash into your business
  
• End the struggle for new customers – engage your target customers and motivate them to want to buy from you
  
• Generate more hot leads without cold calling, and convert more of these into sales than you thought possible
  
• Stop competitors ravaging your business
  
• Get your website delivering results – more warm enquiries from the right buyers and more sales

I can help you transform the business you have into the business you want – with a great free resource to get you started. Get your copy of my free ebook, “The 21 Step Marketing Sharpness Makeover” which is packed with all of my expertise for you to use immediately in your business, with nothing held back. It is loaded with practical strategies to use today to help you grow your sales and profits. Get in on these secrets here.

 

Excerpts from “The 21 Step Marketing Sharpness Makeover”

Step 1 Use At Least 7 Marketing Methods To Generate Business.

If you are only using 3 or 4 methods like alot of business owners, this explains why you aren’t getting the results you would like.
Step 2 From Fierce Competition To No Competition – Consider
Going Niche.

Most businesses could benefit from specialising, being focussed on a segment of the market and letting that segment know their company should be the first choice in that specific area.

Step 3 Do You Know Who Your Competitors Are? Are You
Sure…?

You compete with alot more companies than you may think. Find out where the customers you want are really spending the money you want them to spend with you.
Step 4 Be Pain-Led Not Product-Led.

Your customers dont care what you sell – they spend money with you, or don’t, because of what you do for them. Learn to energise and enthuse your customers into buying from you.

Step 5 Get Your Brand Right.

What do you stand for? Unless you are clear, your company gets lost in the fog with millions of other things that are on your customer’s mind. Learn to make your brand the glue which attaches the customer to you and you alone.

Step 6 Have A Clear Positioning Statement Or “Strapline”.

Learn how to make a great first impression that leaves the prospect saying “tell me more”.

Step 7 Profile Your Ideal Customer.

You are probably wasting your marketing unless you are clear who you are selling to, what they want to hear and where and how to market to them. Learn how to turn this around.

Step 8 Enhance Your Expert Status.

Want to double your prices? Soar way above your competitors? Find out how, with specific action steps to make it happen for you and your business.

Step 9 Create Additional Revenue Streams Using Your Expertise.

You’re most likely leaving money on the table you don’t even know is there. Find out where it is and how you can start claiming it while your competitors remain in the dark.

Step 10 The #1 Way To Grow Your Business Quickly And For
Free: Marketing Joint Ventures.

If you could get lots of hot new leads for free would you want them? Once you learn about this system and put it into place, you can sit back and let hundreds, even thousands of leads come to you for free without you doing a thing. It is possible. It’s proven.

 

Step 11 Test, Test, Test – And Track Results So You Can Ditch
What Doesn’t Work

Do you keep doing the same things and expect different results? Successful marketing comes from blending proven principles with experimentation.

Step 12 The #2 Way To Grow Your Business Quickly And Free:
A Formal Referral System.

How does the idea of an army of the most effective, motivated salespeople to work for you for free sound? Yours is waiting for you to say ‘jump’.

Step 13 Use The Power of ‘Free’, and Over-Deliver Value To Prospects When They First Come To You.

Why hard selling from the off damages your business. Let your competitors struggle to convert leads while you turn visitors to your site and enquiries into eager potential new customers.

Step 14 Help New Customers Overcome Their Fear Of Dealing
With A New Company. Focus Initially On Getting Prospects To Know,
Like and Trust You.

Why hard sell is hard work. If you are banging on hundreds of doors and getting a paltry return on your effort, find out how to end the struggle.

Step 15 Video.

If you are not using video effectively, or at all, as part of your website and marketing, you are fighting with one hand tied behind your back. See how Marketing Sharp companies use video to drive sales and traffic.

Step 16 Use Permission Marketing…The Alternative – ‘Spraying And Praying’ – Puts Marketing Money Down The Drain.

Are you more likely to convert a cold prospect into a sale, or someone who has said they are interested in your business? Obviously the warm prospect. Marketing Sharp companies use this to set themselves up to win.

Step 17 Aim To Cash In Big – AFTER The First Sale.

Do you find it hard to get that elusive “yes!” after raising interest from a prospect? This strategy should help. As well as helping you convert more of the prospects who are “very interested” but never quite order, it will show you how to make more money from established customers.

Step 18 Get The Right People Saying Good Things About Your
Business.

People simply don’t believe us when we say good things about our business. Learn how to get your prospects to feel they trust your company – even being willing to pay you more than your competitors.

Step 19 Testimonials That Are Believable, Specific, Relevant
And Credible.

People believe and trust other customers…they feel they can relate to them. They don’t believe your company is wonderful because you say so. However, a real customer saying the same thing is dynamite!

Step 20 Help Your Customers Spend Money With You By
Giving Them A Buyer’s Guide

Linked to assuring the new customer, someone who helps them to buy - genuinely helps them – sets themselves apart from the crowd, which they may view with suspicion and caution. Learn how to sell more by helping and advising your customer.

Step 21 There Is A Media Story In Almost Every Business –
Find Yours.

Advertising is effective but is relatively expensive, and is viewed with cynicism – if the customer actually reads it at all. Press coverage is free. Media and journalists die without good stories – and your business may well have something the media would want to write about. “Read all about it” in this step. Your competitors probably won’t.

Step 22 Bonus Tip: Go The Extra Mile And Make Sure You
Make A Difference To Your Customers.

Doing enough will get you mediocre results and secure you a place in the dogfight. Do you care enough to make sure you are solving your customer’s problem, beyond what’s easy and routine? Just making the sale and banking the money allows your competitors an easy look in.

Bonus #1 Say Hello To The Secret Salesperson – Words ARE Weapons

The way we write about our business is probably the least appreciated but most powerful selling weapon at our disposal. When you or a member of staff are not there, your written word is all you have to represent your business and persuade potential customers. The book has 11 power tips as a bonus to help you sell more with your written and spoken word.

(I am trying to over-deliver!…)

Bonus #2 Chairman, CEO, Director Exclusive: Sharpen Your
Management

This bit isn’t marketing, but Marketing Sharpness goes beyond marketing. Successful entrepreneurs are rarely perfectionists. Stop trying to do everything yourself – you might be amazed at the results. And get it going rather than getting it perfect. Business isn’t about perfection – those that win are fast and bold.

Get the results you want for your business. Start Sharpening your Marketing today – put your name and email into the box below and start getting ahead of your competition.

“Hitul’s presentation skills quickly established a rapport with the audience at his seminar to Islington Chamber of Commerce on sales and marketing in business, focusing on effective introductions when networking.

It was refreshing to see how he engaged the attendees with practical exercises ensuring they all could put what they had learnt into immediate use in their own businesses.

I feel sure Hitul Thobhani will be delivering more seminars for the Chamber in the future.”

Alastair McDavid

Board Member

Islington Chamber of Commerce

Marketing Sharpness is a Senishi Ltd brand, registered in England, company number 06831809